Paire
EDM / COPYWRITING / CONTENT / EVENTS
At such a thriving start-up like Paire, I had the opportunity to wear many hats and grow my experience across a variety of verticals. From writing segmented-focused emails that strengthen brand identity to creating content that drives connection, online and offline.
EDM Content Writing
From combining snappy, action-provoking subject lines with converting content that directly addresses customers’ problems, to creating personal messages that had people replying back with resounding appreciation.
Who said email is dead?
Copywriting
The best way to speak fluent ‘product and brand TOV’?
Write the landing pages, and so I did.
Plus, had some fun designing OOH copy that’s a bit out of the ordinary
Content Creation
Podcasts. Narratives. Concepts. Short form. Long form. Hi-fi. Lo-fi. Captions. Reels. TikTok.
Event Management & Moderation
All that time spent sourcing talent, creating programs and conversation flows, designing marketing material, handling seating and refreshment logistics, just to get a room filled with passionate, like-minded people and transform it into a buzzing, magnetic, community space for two hours.
Seems worth it to me.
“Working with Addie has been an absolute pleasure. She really took the time to understand the brief for Paire’s brand refresh. Not just following instructions, but really thinking through how all the pieces fit together. The end result just felt right for us.
Most importantly, she’s a great team player. Humble, curious, funny and always learning. The speed at which she’s grown since joining us has been amazing to watch. I’m genuinely grateful to have worked with her.”
- Nathan Yun, CEO and Head Of Growth, Paire